A certain amount of training will be required for this upcoming contest, which most folks will be more than happy to do.
Farrells Ice Cream Parlour is gearing up for its fifth annual Splendiferously Superific Summer Spectacular Ice Cream Eating Challenge, involving all seven Farrells restaurants in California. In Sacramento, Farrells is at 1625 Watt Ave., (916) 972-8000.
The contest kicks off June 20 and runs through July 13. During that time, anyone can walk into any Farrells and try to qualify by being one of the fastest to eat a three-scoop sundae. Qualification attempts are $20.
On July 20, finalists will gather in Southern California for the final showdown. Winners from each category will win a trophy and, most significantly, free ice cream for a year. All proceeds will go to CHOC Childrens and Make-A-Wish Foundation.
For details, click here.
As for history, Farrell's was founded by Bob Farrell in 1963, grew throughout California, then was sold and went nationwide. The 130-unit chain sold again in 1985, but the concept changed and stores began closing until only one remained, in San Diego. It was sold in 1996 to Parlour Enterprises, which revived the original concept and began selling franchises.
Call The Bees Allen Pierleoni, (916) 321-1128. Follow him on Twitter @apierleonisacbe.