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Allen Pierleoni / apierleoni@sacbee.com

John Wayne hardwood charcoal is keeping the iconic actor’s presence in the public eye.

What would John Wayne say about this hardwood charcoal?

Published: Thursday, Jun. 12, 2014 - 10:05 am

Whoa, back up. there, Pilgrim. Is that an image of John Wayne on those bags of hardwood charcoal stacked in front of the Bel Air supermarket? Yep, it’s the Duke, sure enough, and wearing his trademark kerchief and hat, and toting a rifle.

Turns out the oak-and-hickory charcoal has joined a collection of four spice rubs sold under the John Wayne Stock & Supply line. It’s part of the grilling-centric inventory from the Fire & Flavor company, in partnership with John Wayne Enterprises ( www.fireandflavor.com).

The marketing part of the charcoal is clever. On the bag are the words, “Authentic. Straightforward. Honest. Just like the man himself.”

At the website is this: “John Wayne loved a good steak, grilled to perfection,” says Ethan Wayne, president of John Wayne Enterprises and son of the Duke. “With Fire & Flavor, we look forward to providing chefs and grill masters with high quality products made in the USA and inspired by the bold spirit of John Wayne.”

We bought an 8.3-pound bag of charcoal for $7 and tested it on our Weber grill. It was straightforward and honest, and worked just fine.


Call The Bee’s Allen Pierleoni, (916) 321-1128. Follow him on Twitter @apierleonisacbe.

Read more articles by Allen Pierleoni



About Appetizers

Chris Macias has served as The Sacramento Bee's Food & Wine writer since 2008. His writing adventures have ranged from the kitchen at French Laundry to helping pick 10 tons of zinfandel grapes with migrant farm workers in Lodi. Chris also judges regularly at food, wine and cocktail competitions around Northern California. His profile of a former gangbanger-turned-pastry-chef was included in Da Capo's "Best Food Writing 2012."

Read his Wine Buzz columns here
cmacias@sacbee.com
(916) 321-1253
Twitter: @chris_macias

Allen Pierleoni writes about casual lunchtime restaurants in The Sacramento Bee's weekly "Counter Culture" column. He covers a broad range of topics, including food, travel, books and authors. In addition to writing the weekly column "Between the Lines," he oversees the Sacramento Bee Book Club, in which well-known authors give free presentations to the public.

Read his Counter Culture reviews here
apierleoni@sacbee.com
(916) 321-1128
Twitter: @apierleonisacbe

Blair Anthony Robertson is The Sacramento Bee's food critic.

Read his restaurant reviews here
brobertson@sacbee.com
(916) 321-1099
Twitter: @Blarob


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Note: The Appetizers blog switched blog platforms in August 2013. All posts after the switch are found here. Older posts are available using the list below.

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