Concord-based specialty beverage retailer BevMo opened its new store today in midtown Sacramento.
A ribbon-cutting and various festivities accompanied the opening of doors at 9 a.m. at 17th and J streets. The 12,800-square-foot store opened in the longtime location of The Beat record store, which closed a year ago this month.
Various activities are scheduled throughout the weekend at the BevMo store, including giveaways, in-store tastings and wine/beer demonstrations.
Besides an extensive selection of wines, spirits and beers, the store stocks specialty food items, glassware, party supplies and bar/dinner table accessories.
The Beat closed its doors at the end of June 2013 after nearly 20 years at the corner of 17th and J streets. After getting notice that its lease would not be renewed, store operators tried unsuccessfully to find another brick-and-mortar site.
BevMo was founded in 1994 as “Beverages & More!”, and it re-branded its name as logo as “BevMo!” in 2001. The midtown store is the 10th in the Sacramento area. The chain has 152 outlets in California, Arizona and Washington.
Call The Bee’s Mark Glover, (916) 321-1184.