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Red Robin

Inspired by the upcoming movie “Hercules,” the Colossus Burger is a “fire-grilled beef patty piled high with finely chopped smoked brisket, provolone cheese, grilled onions and barbecue sauce on a sesame seed bun.”

Red Robin rolls out ‘Hercules’-inspired burger

Published: Thursday, Jun. 19, 2014 - 9:43 am

Here’s an example of how cross-marketing works:

The upcoming movie “Hercules,” adapted from a graphic novel, stars Dwayne Johnson — better known as The Rock during his World Wrestling Federation years — and veteran British actor John Hurt, who has two Academy Award nominations. It opens July 25.

Enter the Red Robin hamburger chain, with four locations around Sacramento and six more in outlying areas. It has partnered with Paramount Pictures and Metro-Goldwyn-Mayer Pictures to offer a “Hercules” tie-in deal, a promotion they’re calling “Burgers & a Movie.”

Essentially, if you buy a $25 “limited-edition ‘Hercules’ gift card at participating Red Robins” you’ll get a ticket to the movie and entry to a sweepstakes for a tour of Paramount Pictures Studios “and other great prizes.” Or, if you see “Hercules” over the opening weekend and show your ticket stub at Red Robin, $3 will be knocked off your bill.

As part of it, Red Robin has created the “Hercules-inspired” Colossus Burger, a “fire-grilled six-ounce beef patty piled high with finely chopped smoked brisket, provolone cheese, grilled onions and barbecue sauce on a sesame seed bun.” It’s $11 now through Sept. 1. Flaming arrows not included.

Details are at

Call The Bee’s Allen Pierleoni, (916) 321-1128. Follow him on Twitter @apierleonisacbe.

Read more articles by Allen Pierleoni

About Appetizers

Chris Macias has served as The Sacramento Bee's Food & Wine writer since 2008. His writing adventures have ranged from the kitchen at French Laundry to helping pick 10 tons of zinfandel grapes with migrant farm workers in Lodi. Chris also judges regularly at food, wine and cocktail competitions around Northern California. His profile of a former gangbanger-turned-pastry-chef was included in Da Capo's "Best Food Writing 2012."

Read his Wine Buzz columns here
(916) 321-1253
Twitter: @chris_macias

Allen Pierleoni writes about casual lunchtime restaurants in The Sacramento Bee's weekly "Counter Culture" column. He covers a broad range of topics, including food, travel, books and authors. In addition to writing the weekly column "Between the Lines," he oversees the Sacramento Bee Book Club, in which well-known authors give free presentations to the public.

Read his Counter Culture reviews here
(916) 321-1128
Twitter: @apierleonisacbe

Blair Anthony Robertson is The Sacramento Bee's food critic.

Read his restaurant reviews here
(916) 321-1099
Twitter: @Blarob

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