The city of Roseville is moving forward with plans for a $70 million hotel and conference center near the Westfield Galleria, citing marketing studies that anticipate it would host approximately 380 events per year.
City officials since the 1990s have sought to develop meeting space and upscale lodging facilities to meet community and business needs within the city and surrounding region. In 2005, the Planning Commission approved a preliminary development plan that included a conference center and a 10-story Embassy Suites hotel, but the project was halted due to financial issues.
The city is now pursuing a public-private partnership to construct a 250-room, 10-story hotel and 35,000-square-foot conference center on an 11-acre site on Conference Center Drive, northwest of the Westfield Galleria, between Highway 65 and East Roseville Parkway.
The Planning Commission on Thursday recommended approval of a major project permit and environmental impact report for the complex. The hearing drew no public comment. City Council action on the project is tentatively scheduled for Aug. 6.
Mike Isom, deputy city manager, said the project would be financed with bonds.
“The financing structure is envisioned as a 50-50 split of public investment and private investment,” Isom said in an email. “While details are still being hammered out, it is expected that a single-purpose entity would own the asset, with a board of directors comprised of city and investor group representatives.”
He said the facility would be operated by a third-party operator, as opposed to being “brand managed.” Brand recruitment is underway, Isom said, as are negotiations with a potential operator.
A market study projects approximately 380 events per year would be held at the conference center, including meetings, business events, banquets, receptions, conventions and conferences, and public and consumer shows, Isom said.
The proposed conference center, initially totaling 20,000 square feet, is designed for 325 to 600 guests. A potential 15,000-square-foot expansion in the project’s second phase could boost the maximum to 1,200 guests.
The site and building layouts have been designed to resemble a circular “rose” shape, in keeping with Roseville’s traditional icon, according to a city staff report. At the core is a plaza, providing a focal point and central gathering space for the community, hotel guests and conference-center users. The circular design, officials say, allows for parking to be dispersed throughout the site and for possible expansion of the conference center.
In keeping with the circular layout, the predominantly glass facade of the 175,000-square-foot hotel would consist of two “C” shapes slipped within each other. A 7,600-square-foot restaurant and bar would be near the building’s main entrance. The hotel and single-story conference center would be connected via a glass corridor.
A vehicle/pedestrian bridge over an open-space preserve is proposed to connect the conference center site with the Westfield Galleria. City officials said the bridge would be primarily for pedestrian use, with motor vehicle traffic allowed only under special circumstances.
The City Council in August is expected to take action on the development entitlements and certify the environmental impact report, steps that are required before the city can move forward with a bond issue and construction, Isom said. At that meeting, city staff members also are expected to provide final details regarding the project’s feasibility, including details of the financing structure.
Call The Bee’s Cathy Locke, (916) 321-5287.