‘In Season, Sacramento’ is winning slogan in Brandathon vote

Published: Thursday, Jul. 3, 2014 - 11:08 pm

“In Season, Sacramento” has been selected as the slogan that civic promoters hope will help shape the Sacramento region’s identity at home and beyond.

The slogan was chosen through online voting as part of the Sacramento Region Brandathon campaign.

The voting followed three brainstorming sessions that drew about 1,000 people, said Christi Black-Davis, a public relations consultant and co-founder of the effort. The common thread throughout discussions about what characterizes the Sacramento region – including parks, agriculture, sports, education, cultural arts and innovation – is that “we have all these wonderful things all year round,” Black said. The goal is to promote that idea among people who live in the region, as well as those looking to travel or do business here.

The Brandathon effort is a product of Next Economy, which identified the need to improve how Sacramento is perceived in and outside the region.

Teams pitched various slogans, and the public was invited to cast votes online.

“The winning team applied ‘In Season, Sacramento’ graphics to sample promotional items,” Black-Davis said. “However, additional slogans will likely be developed as the process continues, as a slogan simply supports a brand. A slogan is not a brand.”

The goal, she said, is to establish the Sacramento region as a hub or focal point of the California experience.

The Brandathon process will continue this summer with efforts to recruit sponsors to underwrite tools and tactics, such as seeking businesses, tourist and convention bureaus, and other organizations willing to include a widget, or button, on their websites that would link to the Sacramento site.

Call The Bee’s Cathy Locke, (916) 321-5287.

Read more articles by Cathy Locke

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