Video Break blog on sacbee.com

Funny, entertaining and sometimes newsy videos

Bloomberg video

Exclusive: Going inside the ‘stink room’ that tests Listerine

Published: Tuesday, Jul. 15, 2014 - 9:40 am

Why Johnson & Johnson, known for many iconic brands, continues to tinker with the formula of Listerine, which has been around for 125 years. Bloomberg’s Carol Massar reports from the so-called “stink room” oral-care lab in New Jersey, where J&J has never allowed cameras before.



About Video Break Blog

David Caraccio is a Sacramento native and online news editor with over 23 years of journalism experience. A graduate of San Diego State University, he enjoys finding and viewing videos worth watching. Email: dcaraccio@sacbee.com. On Twitter: @DavidCaraccio. Phone: (916) 321-1125.

Video Break Archives

Note: The Video Break blog switched blog platforms in October 2013. All posts after the switch are found here. Older posts are available using the list below.

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