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  • Cliff Owen / AP Photo

    As part of their Mind Over Masses television show, National Geographic has divided a block-long sidewalk into two sections; one for cell phone users and the other for those not using a cell phone in downtown Washington, Thursday, July 17, 2014. The walkway warnings were put there by the brains behind a National Geographic television show as part of a behavioral science experiment.

  • Cliff Owen / AP Photo

    As part of their Mind Over Masses television show, National Geographic divided a one block-long sidewalk into two sections; one for cell phone users and the other for those not using a cell phone in downtown Washington, Thursday, July 17, 2014. The walkway warnings were put there by the brains behind a National Geographic television show as part of a behavioral science experiment.

  • Cliff Owen / AP Photo

    As part of their Mind Over Masses television show, National Geographic has divided a one block-long sidewalk into two sections; one for cell phone users and the other for those not using a cell phone in downtown Washington, Thursday, July 17, 2014. The walkway warnings were put there by the brains behind a National Geographic television show as part of a behavioral science experiment.

  • Cliff Owen / AP Photo

    As part of their Mind Over Masses television show, National Geographic divided a one block-long sidewalk into two sections; one for cell phone users and the other for those not using a cell phone in downtown Washington, Thursday, July 17, 2014. The walkway warnings were put there by the brains behind a National Geographic television show as part of a behavioral science experiment.

TV show puts 'fast and slow lanes' on DC sidewalk

Published: Thursday, Jul. 17, 2014 - 2:53 pm
Last Modified: Thursday, Jul. 17, 2014 - 2:58 pm

Pedestrians along a short stretch of sidewalk in the nation's capital are being confronted with a choice.

"No cellphones," says lettering on one side.

"Cellphones," says the other lane. "Walk at your own risk."

A National Geographic Channel spokesman acknowledged Thursday that the network was behind the temporary signage, which ran for about a block on the city's 18th street.

The spokesman says pedestrians' reactions are being filmed for a new television series called "Mind Over Masses."

He declined to discuss the experiment taking place.

A filming notice on a city website said the new science show uses "what we know about human behavior" to create fun and "interactive solutions to everyday problems."

Read more articles by JESSICA GRESKO



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