Shaun White was a popular fixture at the recent Summer X Games in Los Angeles.
For sure it was his skateboarding prowess, but it also had something to do with the duds the dude wore.
That would be the Shaun White for Target collection, which is in stores and online (www.target.com).
And, according to Troy Michels, who handles lifestyle marketing for the brand, lots of White's fans sported his clothes at the games.
"The kids were wearing the clothing and cheering for Shaun," Michels says from Minneapolis. "He just exudes something that people want to be a part of – even girls who had on the tees (albeit altered with some scissor work)."
The clothing line is a collaboration between White and his brother Jesse. Target has been sponsoring White as an athlete for almost six years so, as he says, "It is a natural progression … and something I was extremely stoked to do."
Perfect for back-to-school shopping, White's line ranges from $9.99 for boy's graphic T-shirts to $29.99 for young men's jeans.
The collection will be available until late October.
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