No more trips to the Bay Area for local lovers of Anthropologie clothing and home décor store.
If you haven't checked out the Fountains at Roseville shopping center, Anthropologie was one of the first retailers to open in the new complex back in June.
Previously, shoppers had to make their way to either Berkeley or San Francisco – or shop online or by catalog.
And nothing beats seeing the apparel and interior merchandise up close and personal.
The stores are a visual, virtual treat.
Roseville manager Alex Anderson says most of the store's employees "are newbies, except for one transfer from the Bay Area."
Anderson says the Roseville store is a different environment from the Bay Area venues.
"And you'll save on gas!" he adds.
A big fan of the line (even though he's male), Anderson says the market for the company continues to grow.
"What I've learned is the Anthropologie customer is self-aware," he says, "which fits nicely with the apparel because it's very unique, very one-of-a-kind, as are the home goods."
Like other retailers, Anthropologie is transitioning from summer to fall by adding lightweight layering pieces.
"We have quite a few sweaters, dresses, the classic pieces that merge one season to the next," Anderson says.
He adds that one interesting observation about the local clientele is that 10 women – all different ages – might buy the same blouse and walk out wearing it 10 different ways.
It has taken 16 years, since the first Anthropologie opened, to get a local store. Don't wait that long to check it out.
Store info: Anthropologie is at 1182 East Roseville Parkway in the Fountains at Roseville Shopping Center. Hours are 10 a.m to 8 p.m. Monday through Saturday and 10 a.m. to 6 p.m. Sunday. Call (916) 789-9100.
Call The Bee's Leigh Grogan, (916) 321-1129.
What You Should Know About Comments on Sacbee.com
Sacbee.com is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)
Here are some rules of the road:
• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "report abuse" button to notify the moderators. Responding to the comment will only encourage bad behavior.
• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.
• Do not attack other users; focus your comments on issues, not individuals.
• Stay on topic. Only post comments relevant to the article at hand. If you want to discuss an issue with a specific user, click on his profile name and send him a direct message.
• Do not copy and paste outside material into the comment box.
• Don't repeat the same comment over and over. We heard you the first time.
• Do not use the commenting system for advertising. That's spam and it isn't allowed.
• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.
You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "report abuse" button to submit those comments for moderator review. You also may notify us via email at feedback@sacbee.com. Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.
If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them, but you may ask our staff to retract one of your comments by sending an email to feedback@sacbee.com. Again, make sure you note the headline on which the comment is made and tell us your profile name.
About Comments
Reader comments on Sacbee.com are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "report abuse" button below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.