CTNS SCRIPTS
CAPITOL TELEVISION NEWS SERVICE
SACRAMENTO, CA
(916) 446-7890
THURSDAY, OCTOBER 30TH, 2008
• TO REQUEST 16 BY 9 FILES OF THE CTNS NEWSFEED ONLINE PLEASE CONTACT ROB GRIFFITH. THE PRELIM, MIDDAY AND SCRIPTS ARE AVAILABLE ON THE WEB AT WWW.CTNSNEWS.COM.•;
1. EARTHQUAKE DRILL PREP VO/SOT
2. HERE A DOC, THERE A DOC... VO/SOT
3. ANTI-WAR BOOTS VO/SOT
4. NEW CAR SALES DROP VO/SOT
5. CAPITOL BEAUTY SHOTS REQUEST
1. EARTHQUAKE DRILL PREP VO/SOT
LIVE:
THE AGENCY THAT COORDINATES EARTHQUAKE INSURANCE COVERAGE IN CALIFORNIA SEES THE UPCOMING EARTHQUAKE DRILL IN SOUTHERN CALIFORNIA AS A SALES OPPORTUNITY FOR PROMOTING EARTHQUAKE INSURANCE POLICIES. ABOUT 12 PERCENT OF CALIFORNIA HOUSEHOLDS CARRY EARTHQUAKE INSURANCE COVERAGE.
SUPER: TODAY/SACRAMENTO
VO: (:25)
THE CALIFORNIA EARTHQUAKE AUTHORITY MET THIS AFTERNOON TO DISCUSS ITS PARTICIPATION IN WHAT'S BEING CALLED THE GREAT SOUTHERN CALIFORNIA SHAKEOUT, AN EARTHQUAKE RESPONSE DRILL PLANNED FOR NOVEMBER 13TH. THE DRILL WILL TEST FIRST RESPONDERS' REACTIONS FOLLOWING A SIMULATED TWO-MINUTE, 7.8 MAGNITUDE QUAKE CAUSING 18-HUNDRED FATALITIES AND 200 BILLION DOLLARS DAMAGE. THE C-E-A SAYS EVEN THOUGH HOMEOWNER INSURANCE COMPANIES ARE REQUIRED TO OFFER EARTHQUAKE INSURANCE, MOST CALIFORNIANS DON'T BUY IT BECAUSE OF ITS EXPENSIVE PREMIUMS AND HIGH DEDUCTIBLES.
SUPER: CHRIS NANCE/CALIFORNIA EARTHQUAKE AUTHORITY
SOT: (:56)
SAYS: "THE CALIFORNIA EARTHQUAKE AUTHORITY HAS TWO STATUTORY OBLIGATIONS. ONE IS SELLING EARTHQUAKE INSURANCE TO CONSUMERS, THE SECOND IS EARTHQUAKE PREPAREDNESS, THROUGH MITIGATION BASICALLY BOILED DOWN TO STRUCTURAL CONTENTS AND FINANCIAL. SO FOR THE GREAT SOUTHERN CALIFORNIA SHAKEOUT, WE'LL BE PROMOTING BOTH EARTHQUAKE PREPAREDNESS, THROUGH STRUCTURAL CONTENTS AND FINANCIAL PREPAREDNESS AS WELL AS MAKING AVAILABLE THE OPTION TO PURCHASE EARTHQUAKE INSURANCE. THE PREPAREDNESS MESSAGE WILL BE CARRIED THROUGH OUR PARTICIPATING INSURERS, THROUGH DIRECT MAIL CAMPAIGNS, THROUGHOUT THE ENTIRE SOUTHERN CALIFORNIA REGION, AND UH, WHILE THAT'S GOING ON WE'LL ALSO HAVE PAID MEDIA IN PLAY TO REINFORCE WHAT THE AGENTS ARE DOING ON THE GROUND, AND ULTIMATELY TO PROMOTE THE NEED FOR AWARENESS OF PREPAREDNESS FOR THE LIKES OF ANY SIZE EARTHQUAKE, ESPECIALLY ONE THAT'S AT A 7.8 MAGNITUDE."
SUPER: FILE
VO TAG:
COMMUNICATIONS DIRECTOR CHRIS NANCE SAYS THE CALIFORNIA EARTHQUAKE AUTHORITY WILL ALSO BE ADVISING FIRST RESPONDERS DURING THE SOUTHERN CALIFORNIA EARTHQUAKE DRILL ON THE LIKELY DAMAGES CAUSED BY THE TYPE OF QUAKE THE DRILL SIMULATES.
EDITOR'S NOTE: THE C-E-A IS A PUBLICLY-MANAGED GROUP CURRENTLY WITH 19 PRIVATE INSURANCE COMPANIES. IT WAS CREATED BY THE STATE LEGISLATURE IN 1995 FOLLOWING THE NORTHRIDGE EARTHQUAKE. CALIFORNIA LAW REQUIRES COMPANIES OFFERING HOMEOWNER INSURANCE TO OFFER EARTHQUAKE INSURANCE COVERAGE AS WELL, BUT THE FINANCIAL LIABILITIES OF EARTHQUAKE INSURANCE ARE ENORMOUS. DAMAGES CAN OCCUR VERY QUICKLY WITHOUT NOTICE AND DESPITE PREPARATION.
EARTHQUAKE INSURANCE COVERS 100 PERCENT OF LOSSES FROM EARTHQUAKES, BUT TO REDUCE INSURANCE COMPANY LIABILITIES, PREMIUMS ARE RELATIVELY EXPENSIVE COMPARED TO MOST FORMS OF INSURANCE, AND THE DEDUCTIBLES ARE KEPT HIGH TO LIMIT CLAIMS FROM POLICY HOLDERS TO ONLY THOSE WITH DEVASTATING LOSSES.
EXTRA BITES:
SUPER: CHRIS NANCE/CALIFORNIA EARTHQUAKE AUTHORITY
SOT: (:19)
SAYS: "WE HAVE, CALIFORNIA EARTHQUAKE AUTHORITY HAS MODELINGS IN PLACE, AND WE WORK WITH PEOPLE WHO ALSO DO MODELINGS, SO IN THE EVENT OF AN EARTHQUAKE, WITHIN MINUTES, LITERALLY WE'LL KNOW HOW MANY POLICY HOLDERS ARE AFFECTED, AND BASED ON THE MAGNITUDE OF THE EARTHQUAKE, WE'LL HAVE A GOOD SENSE FOR WHAT THE DAMAGES MAY BE,"
