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Retail Watch: Sacramento's Esquire IMAX to mark 10th anniversary with free movie

Published: Tuesday, Jun. 30, 2009 - 12:00 am | Page 7B

Esquire IMAX Theatre in downtown Sacramento is marking its 10th anniversary on July 11.

The theater will show the 45-minute film "Wild California" for free every hour on the hour from 10 a.m. to 5 p.m. It is a pictorial tour of the state and appropriate for all ages.

IMAX Corp., based in New York City and Toronto, was founded in 1967. After multi-screen films were well received at EXPO '67 in Montreal, Canadian filmmakers designed a single projector that works like multiple projectors.

The IMAX projection system provides an "immersive" movie experience using such technologies as 3-D.

There are about 370 IMAX theaters around the world.

Mock lease negotiations

Two veterans of the retail industry will stage mock landlord-tenant negotiations to help real estate professionals grasp the shifting dynamics.

Sponsored by the International Council of Shopping Centers, the mock lease negotiation event begins at 5 p.m. July 30 with registration at Aura Restaurant, 2427 J St.

ICSC's Next Generation events are educational and networking programs for new retail real estate professionals.

Paul Petrovich, president of Petrovich Development Co., which owns retail developments such as the new Woodland Gateway Center and Safeway R Street Market, will square off with Rick Martinez, senior vice president of CB Richard Ellis.

The two will negotiate five specific issues of a lease as a demonstration.

Petrovich said the perception during a recession is that it is a tenant market.

Small, new businesses, led by their brokers, are asking for concessions that large, national retailers routinely get, options that are not always feasible, he said.

Retail leasing presents challenges that are different from industrial and office leasing, he said.

"It's by far the most challenging of the disciplines," he said.

For more information, including registration fees, go to www.icsc.org or call the ICSC Information Center at (646) 728-3800.

'Adopt a Small Business'

Running a small business smartly?

Office Depot would like to reward you.

The office supply chain has launched an "Adopt a Small Business" contest, which will award 500 winners with a $1,300 Office Depot gift card and a year of tech support and print services.

Contestants must submit a two-minute video online by July 31, detailing the strategies that are getting their businesses through the recession. It could be using social networks, such as Facebook, or an unusual promotion that increased sales.

Go to www.thesurvivalofthe smartest.com for more information on how to submit a video and official contest rules.


Call The Bee's M.S. Enkoji, (916) 321-1106.


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