Making the most of a good sense of humor, a California couple could sell a 1996 Honda for more than 25 times its value.
How? With a professionally made, 60-second video advertisement that has quickly grabbed the internet’s attention, turning a two-decades old Honda Accord EX coupe into a hot commodity.
Thought up by Los Angeles-based writer-director Max Lanman, whose fiancee Carrie owns the car, the video parodies modern car commercials – complete with dramatic music, narration and gorgeous drone footage filmed along the California coastline.
Here’s what Lanman created:
Lanman, who told SFGate that it took him about a year to make the video as a side project, credits himself as writer, director, drone pilot and more in the video’s YouTube description.
The video exploded soon after being uploaded Thursday to YouTube, where it had picked up more than 900,000 views by Friday afternoon. A Reddit thread for the ad also reached tens of thousands of people.
“We had high hopes for it; we could dream it would go viral or serve as a calling card for commercial or comedy work, but this has completely shattered expectations,” Lanman told SFGate. He added that he thought it would be funny to make a high-end ad for a “crappy” car.
The Kelley Blue Book value is a hair under $1,500 for the 1996 Accord, “a car for people who have life figured out and just need a way to get somewhere,” the narrator says. However, bidding for the car, being sold on eBay, opened at just $499, as mentioned in the video.
That price has skyrocketed since. Over 100 eBay bids later, the high bid on the Honda surpassed $40,000 by Friday afternoon. Bidding continues until Thursday. As Autoblog.com points out, it has already far surpassed the $23,570 starting price of a 2018 Accord.
In fact, the bidding has propelled the price to that of a modern luxury car. But, as the narrator reminds us at the end of the commercial: “Luxury is a state of mind.”