Lane Bryant, known for its clothing lines for plus-sized women, has launched its latest campaign, #ImNoAngel, showing off fashionable lingerie while celebrating women of all sizes.

In this video, Lane Bryant CEO Linda Heasley discusses the #ImNoAngel campaign and the $17.5B plus-size fashion market. She speaks with Bloomberg’s Stephanie Ruhle and Erik Schatzker on “Market Makers.”

Here’s a sampling of reaction via social media.