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February 19, 2014

GI Joe turns 50: The marketing of a ‘real American hero’

GI Joe Historian and VP of Boys Marketing Derryl DePriest discusses the evolution of action hero GI Joe over 50 years on Bloomberg Television’s “Market Makers.”

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About This Blog


David Caraccio is a Sacramento native and online news editor at The Sacramento Bee. A graduate of San Diego State University, he enjoys finding and viewing videos worth watching. Reach him at dcaraccio@sacbee.com or 916-321-1125. Twitter: @DavidCaraccio.

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