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Funny, entertaining and sometimes newsy video

GI Joe turns 50: The marketing of a ‘real American hero’

02/19/2014 12:14 PM

02/19/2014 12:15 PM

GI Joe Historian and VP of Boys Marketing Derryl DePriest discusses the evolution of action hero GI Joe over 50 years on Bloomberg Television’s “Market Makers.”

About This Blog

David Caraccio is a Sacramento native and online news editor at The Sacramento Bee. A graduate of San Diego State University, he enjoys finding and viewing videos worth watching. Reach him at dcaraccio@sacbee.com or 916-321-1125. Twitter: @DavidCaraccio.
 

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