Exclusive: Going inside the ‘stink room’ that tests Listerine
07/15/2014 9:40 AM
07/15/2014 9:41 AM
Why Johnson & Johnson, known for many iconic brands, continues to tinker with the formula of Listerine, which has been around for 125 years. Bloomberg’s Carol Massar reports from the so-called “stink room” oral-care lab in New Jersey, where J&J has never allowed cameras before.
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