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Exclusive: Going inside the ‘stink room’ that tests Listerine

07/15/2014 9:40 AM

07/15/2014 9:41 AM

Why Johnson & Johnson, known for many iconic brands, continues to tinker with the formula of Listerine, which has been around for 125 years. Bloomberg’s Carol Massar reports from the so-called “stink room” oral-care lab in New Jersey, where J&J has never allowed cameras before.

About This Blog

David Caraccio is a Sacramento native and online news editor at The Sacramento Bee. A graduate of San Diego State University, he enjoys finding and viewing videos worth watching. Reach him at dcaraccio@sacbee.com or 916-321-1125. Twitter: @DavidCaraccio.
 

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