The brewer Dos Equis will swap out “Most Interesting Man in the World” for another character in the popular series of beer ads.

Suave, impressively bearded actor Jonathan Goldsmith will raise his glass for the last time over the next few months before fading out.

Since 2006, Goldsmith has played The Most Interesting Man In The World for Dos Equis. His catchphrase — "I don't always drink beer. But when I do, I prefer Dos Equis" — has worked its way into pop culture.