Surf Xtreme reopens in Elk Grove
07/04/2012 12:00 AM
07/03/2012 9:43 PM
California's only indoor surfing arena reopened May 1 in Elk Grove with a new name and owner. Surf Xtreme, owned by Chris and Darla Parvizyar, is version 2.0 of Dream Xtreme, the brainchild and longtime dream of Shane Carter.
Other than indoor surfing on the Flowrider machine, of which there are only two others in the state, Dream Xtreme also offered jumping on 25 trampolines connected together and Reball paintballing, in which the balls are not filled with actual paint. Surf Xtreme offers the same basic attractions – upgraded – and some new features. Now the outdoor paintball arena uses real paintballs, and the Flowrider machine has been encased behind a glass wall.
"We have a sound system that plays music, we have new lighting, and we have a giant projector on our back wall that shows people while they're riding," said Chris Parvizyar. "I guess the experience would be kind of like surfing at a rock concert."
The Parvizyars also added a concession stand area with tables and chairs and a retail store stocked with Surf Xtreme souvenirs and swim merchandise. A new reception stand is decorated in the style of a round tiki hut.
"There used to be nothing here except the Flowrider and the trampolines," said Surf Xtreme manager Kevin Cinco of Elk Grove. "Now there's an atmosphere to hang out." Cinco, who also used to work at Dream Xtreme, said he contacted Parvizyar, whose family owns the Surf Xtreme building, last February to help get the place open again after it closed in 2010.
Carter had left all the equipment anyway, and Parvizyar decided it was worth giving the business a try, enough so that he moved from Beverly Hills to Elk Grove. Cinco and other local people passionate about Dream Xtreme gave Parvizyar suggestions and their help. On his end, Parvizyar offered them jobs – most staff members are in their 20s and from Elk Grove.
"I don't think I want to leave," said main receptionist Nia Pale of Elk Grove. She plans on staying long term and improving her surfing skills. Cinco said it doesn't feel like a job, because the staff has the chance to interact with and teach the customers.
"It's just teaching people how to do fun stuff," said Cinco.
Before customers get to surf, an employee teaches them. The staffer then guides them throughout the half-hour session.
"I was surprised (the lesson) was so short," said Sterling Russell, 14, of Vallejo. "It was good."
Before taking on this venture, Parvizyar worked as a real estate developer at his family's business, Olympic Barrington Partnership – where he is still a partner – in West Hollywood. The company owns the entire Elk Grove Sports Center on Laguna Boulevard where Surf Xtreme is located. Other tenants include Strikes bowling alley and California Family Fitness.
Although it's been only two months, the Parvizyars are optimistic about Surf Xtreme, especially since school's out.
"We do a little better every day," said Chris Parvizyar. "We haven't gotten one complaint."
3443 Laguna Blvd., Elk Grove
Summer hours: May 21–Sept. 6, Tuesday-Sunday 10 a.m.-11 p.m.; closed Mondays
Winter hours: Sept. 7–May 20, Tuesday-Thursday 4 p.m.-10 p.m.; Friday 4 p.m.-11 p.m.; Saturday-Sunday 10 a.m.-11 p.m.; closed Mondays
Adult surfing, first hour: $19.95 nonmember; $17.95 member
Adult surfing, second hour: $12.95 nonmember; $9.95 member
Junior (14 and under) surfing, first hour: $17.95 nonmember; $15.95 member
Trampoline all-day pass: $9.95
Paintball all-day pass: $19.95 (includes mask, paintball gun, 250 paintballs, unlimited air)
Full package deal: $39.95 (1 hour surf and all day paintball and trampoline)
One-year membership: $10 adult; $5 junior
For more information: www.sxsac.com
Watch indoor surfing from Surf Xtreme videos.sacbee.com
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