November 14, 2012

Sacramento-area hotel occupancy dips, but rates are up

Sacramento-area hotels saw occupancy levels dip in September, although year-over-year room rates and revenue-per-room numbers were up.

The San Francisco office of industry tracker and consultant PKF Consulting USA said the area's average occupancy rate in September was 66.9 percent, down from 69.9 percent in August and 68.1 percent in September last year.

The September level was below the 70 percent threshold generally considered the point at which hotels can raise room rates and generate more revenue.

The average daily room rate in the Sacramento area in September was $92.70, down from $93.01 in August but up from $89.38 in September 2011. Revenue per room in September was $61.98, down from $64.99 in August but up slightly from $60.89 in September a year ago.

Through nine months, the average occupancy rate in the Sacramento area was 68.3 percent, which is up from 66.6 percent in the same period of 2011.

The Northern California region was led by San Francisco, with a September occupancy rate of 90 percent, but the Monterey/Carmel market led in per-room revenue with an average of $241.40.

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