February 12, 2013

Hotel occupancy rises in Sacramento region

Sacramento-area hotels saw a slight gain in the occupancy rate during 2012.

The San Francisco office of industry tracker PKF Consulting USA said the area's average occupancy rate last year was 66.7 percent, up from 65.2 percent in 2011.

Last year's rate fell short of projections of 68 percent made by PKF early in 2012. It also fell short of the 70 percent threshold, the rate that historically enables hotels to raise room rates and generate more revenue.

The average daily room rate in the Sacramento area in 2012 was $93.21, up from $91.32 in 2011. Revenue per available room last year was $62.17, up from $59.54 in 2011.

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