WHAT'S IT ABOUT?
"Taylor Swift: The Swift Life" is every "Swifties" dream – a portal to all things Taylor Swift. Users are promised exclusive content and previews, as well as news and collections of unique Taymojis. To sign up, you need to use your Facebook account, your phone number or sign in as a guest. Users complete missions by liking posts, following users, and promoting posts with special icons. Teens can also comment on others' posts and reshare posts. This game-like approach rewards users with visibility and Taymoji packs for participating in community activities. When posting, fans can take photos with their device's camera, or draw on their Taymoji collection or from a pre-selected library of Taylor Swift photos and GIFs.
IS IT ANY GOOD?
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This is an addictive, game-ified celebrity app with the hope of getting noticed by your idol, but liking and following to earn in-app currency underlines how fake online social interaction can be. No doubt fans will download the app just because they love Taylor Swift, but they'll stick with it because of its clever system of assignment and reward. The app emphasizes collecting Taymojis and gifts to give to other fans, as well as trying to get Taylor Swift's attention by posting something cool. If you're somehow not aware of just how big a star Taylor Swift is, or the near-religious devotion her fans have for her, you're in for a surprise. Posts with montages of pre-existing Taymojis and fans gushing their Swifty love get tens of thousands of "likes" and comments, but lots of captions and comments revolve around begging other users to like and re-post things. Taylor Swift: The Swift Life is also frequently interrupted by ads, so younger fans could fall prey to the app's suggestions to earn in-app currency by watching ad videos and downloading "free" offers. Ultimately, it's best for teens who can see through the app's ploys. Still, despite the app's aggressive commercialism, there's an infectious degree of collective enthusiasm that makes the app – much like Swift's hook-laden music – an unexpectedly guilty pleasure for fans.
RATING AND CONTENT
Recommended for ages 15 and older
Quality: 3 out of 5
Educational value: 0 out of 5
Ease of play: 5 out of 5
Violence: 0 out of 5
Sex: 2 out of 5
Language: 2 out of 5
Drinking, drugs, and smoking: 0 out of 5
Consumerism: 5 out of 5 (Are products/advertisements embedded? Is the title part of a broader marketing initiative/empire? Is the intent to sell things to kids?)
Devices: iPhone, iPod Touch, iPad
Price: Free (with optional in-app purchases)
Release date: December 15, 2017
Category: Social Networking
Size: 335.00 MB
Publisher: Glu Games Inc.
Minimum software requirements: iOS 8.0 or later
Common Sense Media is an independent nonprofit organization offering unbiased ratings and trusted advice to help families make smart media and technology choices. Check out our ratings and recommendations at www.commonsense.org.