New name, venue for Sacramento’s Launch music-and-arts festival

06/12/2014 1:42 PM

06/12/2014 2:03 PM

A popular Sacramento music-and-art festivals has changed its name and announced a new location.

The festival formerly known as Launch has re-branded as the TBD Fest. The event, scheduled for Oct. 3-5, is planning a move from downtown Sacramento’s Cesar Chavez Park to a new riverside venue being built in West Sacramento near the Tower Bridge.

The new venue, called The Barn, is a $5.6 million indoor/outdoor concert area and structure from developer Mark Friedman.

Tickets for TBD went on sale June 12, with organizers Michael Hargis and Clay Nutting releasing the names of several of the artists scheduled to perform, including Dillon Francis, Explosions in the Sky, War on Drugs, Goldroom, Yacht and Com Truise. Organizers said the rest of the lineup – including many of the top-billed bands – will be announced in coming days.

According to Nutting, finding a new name was a natural step for making the festival – which “we started off eight years ago as a one-day art party in a hotel room in Del Paso” – more distinctive.

“There are like 8,000 festivals called Launch,” Nutting said. “That is partly the motivation, though it is more about where and how we saw the vision unfolding.”

The future of TBD is evolving, and that’s reflected in its name, which can stand for “To Be Determined,” Nutting said.

“What we are hoping to build is an experience that is much more intimate than a lot of other festivals across the country,” he said. “I want it to be as homegrown as it has been since the beginning.”

A three-day pass to TBD costs $99 (the price will go up as more acts are announced). The three-day VIP pass, which includes private seating and other amenities, costs $250.

Last year, Launch featured two days of music and drew more than 10,000 people. Headliners included Imagine Dragons, Minus the Bear and Rocket from the Crypt. In addition, the festival featured events focused on art, design and fashion.

This year, in addition to adding an extra day, the size of the venue will allow the festival’s numbers to grow, Nutting said.

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