If BottleRock Napa Valley felt a little heavy on ’90s nostalgia last year, the 2015 version of the festival sets the table for a wider musical experience.
Organizers of the three-day festival dedicated to music, food and wine have announced the lineup for BottleRock 2015, and headliners include No Doubt, the perennial pop-rock favorite fronted by Gwen Stefani; classic-rock legend Robert Plant; and Imagine Dragons, the Grammy-winning alt-rock band behind recent hits “Radioactive” and “Demons.”
The third installment of BottleRock is scheduled for May 29-31 at the Napa Valley Expo. Organizers are anticipating more than 100,000 attendees during the festival’s run, based partly on an undisclosed number of early-bird tickets that have already sold out.
More than 70 bands have been booked to perform at the festival, and genres include rock, Americana, hip-hop, jazz, electronic and more from acts such as the Avett Brothers, Snoop Dogg, Foster the People, Cage the Elephant, Public Enemy, Portugal the Man, AWOLNATION , Gipsy Kings and the Chris Robinson Brotherhood. Local groups from Napa, such as the Deadlies and Grasschild, are also on the bill.
“This is Napa, and that’s food, wine, weather, and now we’re marrying music,” said David Graham of Latitude 38 Entertainment, the festival’s producer. “We want to stick with the notion that there’s got to be something there for everyone.”
BottleRock also places a spotlight on Napa’s wine and food purveyors, which in previous years has included on-site edibles from Michelin-starred restaurants and tourist favorites such as Morimoto Napa, Oakville Grocery, Tarla Grill and the Thomas. Participating food and beverage vendors are expected to be announced in the coming weeks, with a possible expansion of the culinary program.
BottleRock debuted in 2013 but was nearly sunk after its original organizers faced millions in losses and issues with unpaid vendors after the festival. A new set of producers, Latitude 38 Entertainment, assumed control of BottleRock in 2014 and had six weeks to book bands before tickets went on sale. About 80,000 festival-goers attended BottleRock last spring, which featured performances from OutKast, The Cure, LL Cool J, Spin Doctors, Weezer and others.
Graham said he started the booking process for bands immediately after the 2014 version of the festival, which left a broader array of acts to consider for BottleRock 2015. Organizers are also touting site improvements, such as increasing the number of payment options when buying food and a more efficient parking and shuttle program.
“We’ve made changed across the board,” said Graham. “From the day after the (2014) festival, we went through a review process to figure out what worked and what didn’t.”
Tickets for BottleRock 2015 go on sale 10 a.m. Thursday at bottlerocknapavalley.com and eventbrite.com. Prices are $235 for a three-day pass and $575 for a three-day VIP pass. A three-day platinum pass, which include onstage viewing and gourmet foods, costs $2,500. Organizers said that single-day tickets will go on sale in the near future.
For more information and the full lineup of music: www.bottlerocknapavalley.com
Call The Bee’s Chris Macias, (916) 321-1253. Follow him on Twitter @chris_macias.