First came the nickname. Now we have the sauce.
A New York-based company has started production of “Sauce Castillo,” in honor of the nickname granted to Sacramento Kings rookie Nik Stauskas. The sauce is being produced by Musashi Foods and is described by the company’s owner as “smoky and sweet, but also a little hot.”
Stauskas earned the comical moniker in March when a closed-captioning service typed his name as “Sauce Castillo” during a Kings game broadcast. The nickname went viral; fans began a “Sauce Castillo” Twitter account and the Kings printed T-shirts with the moniker.
Gideon Sarraf, who owns Musashi, said a friend of his put him in touch with Stauskas’ agent and the sides reached an agreement on the sauce brand. The sauce should be available in Sacramento stores “in the next month or so,” Sarraf said.
“We’ve been working frantically to get it out,” he said. “We didn’t want the whole ‘Sauce Castillo’ thing to get stale.”
Call The Bee’s Ryan Lillis, (916) 321-1085. Read his City Beat blog at www.sacbee.com/citybeat.