Appetizers

Dishing the news about the Sacramento area food scene

Maker of Red Vines celebrates centennial with new look, new candy

05/21/2014 1:00 PM

05/21/2014 12:13 PM

In honor of its company’s centennial, Red Vines has a new look. That beloved red licorice candy rolls out new packaging this month.

“We believe in the timeless quality of Red Vines twists,” said brand manager Stephanie Louie. “The new look is our way of adding even more life to this classic confection and reminding candy lovers to celebrate life’s sweet moments.”

For Summer of 2014, Red Vines’ patriotic red, white and blue packaging looks bolder and brighter — especially more blue — and the new brand logo takes on a nostalgic twist befitting its legacy.

Red Vines is the best selling-brand of American Licorice Company, founded in 1914 in Chicago with its basic black namesake candy. Since 1925, American Licorice has been part of the Bay Area. The familiar Red Vines — which debuted in the early 1950s as Raspberry Vines — are still made in Union City.

Also new this summer is another American Licorice product: Fruit Vines Bites. Offered in strawberry and cherry, these licorice-like soft and chewy candies reflect several recent consumer trends: They’re low fat, preservative free and bite size. They’re offered in 2-ounce, 5-ounce and 10-ounce bags (the largest is resealable). Suggested retail price: $3.99 for the 10-ounce bag.

According to the company, consumers want “on-the-go snacking” but also want portion control; Fruit Vines Bites — which contain about 100 calories per seven pieces — fit both categories.

Like the traditional Red Vines, Fruit Vines Bites offer a taste of nostalgia; it’s a familiar candy category for generations. But the new Fruit Vines Bites are a little sweeter, chewier and very berry (or cherry). They’re a good size for kids — and grown-up snacks, too. And they’re California made.

Look for both Red Vines and Fruit Vines Bites at Walgreens, Rite Aid, Target and major supermarkets.

About This Blog

Appetizers brings you the latest restaurant happenings, interesting tidbits on good food and events, and -- of course -- great specials and deals.

Regular contributors

Chris Macias
Food and wine
cmacias@sacbee.com
Twitter: @chris_macias

Allen Pierleoni
Counter Culture
apierleoni@sacbee.com
Twitter: @apierleonisacbe

Debbie Arrington
Food and cooking
darrington@sacbee.com
Twitter: @debarrington

Blair Anthony Robertson
Restaurant reviews
brobertson@sacbee.com
Twitter: @blarob

Key links

Dining reviews
Restaurant guide
Recipes
Mike Dunne's wine picks
Beer Run
Nosh Pit
Restaurant inspections
 

Join the Discussion

The Sacramento Bee is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Terms of Service