Red Robin rolls out ‘Hercules’-inspired burger
06/19/2014 9:43 AM
06/19/2014 9:43 AM
Here’s an example of how cross-marketing works:
The upcoming movie “Hercules,” adapted from a graphic novel, stars Dwayne Johnson — better known as The Rock during his World Wrestling Federation years — and veteran British actor John Hurt, who has two Academy Award nominations. It opens July 25.
Enter the Red Robin hamburger chain, with four locations around Sacramento and six more in outlying areas. It has partnered with Paramount Pictures and Metro-Goldwyn-Mayer Pictures to offer a “Hercules” tie-in deal, a promotion they’re calling “Burgers & a Movie.”
Essentially, if you buy a $25 “limited-edition ‘Hercules’ gift card at participating Red Robins” you’ll get a ticket to the movie and entry to a sweepstakes for a tour of Paramount Pictures Studios “and other great prizes.” Or, if you see “Hercules” over the opening weekend and show your ticket stub at Red Robin, $3 will be knocked off your bill.
As part of it, Red Robin has created the “Hercules-inspired” Colossus Burger, a “fire-grilled six-ounce beef patty piled high with finely chopped smoked brisket, provolone cheese, grilled onions and barbecue sauce on a sesame seed bun.” It’s $11 now through Sept. 1. Flaming arrows not included.
Details are at www.redrobin.com/herculesmovie.
About This BlogAppetizers brings you the latest restaurant happenings, interesting tidbits on good food and events, and -- of course -- great specials and deals.
Food and wine
Food and cooking
Blair Anthony Robertson
Mike Dunne's wine picks
Join the Discussion
The Sacramento Bee is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.