Denny's launches 'No Kid Hungry' campaign
08/13/2014 11:48 AM
08/13/2014 11:50 AM
Denny’s knows the importance of breakfast, not just to its business but in people’s lives. In particular, children need to start their days with a wholesome breakfast before they tackle school.
With that in mind, Denny’s restaurants nationwide will launch a campaign Friday to raise funds and awareness for Share Our Strength’s “No Kid Hungry” campaign.
Through Sept. 30, almost 1,600 Denny’s — including 51 restaurants in the greater Sacramento and Modesto markets — will offer coupons for donations to fight childhood hunger. No Kid Hungry focuses on providing healthy school breakfasts to children in need.
“Share Our Strength’s No Kid Hungry effort is by far one of our nation’s most important, most influential and impactful campaigns aimed at ending childhood hunger in this country to date, and Denny’s is proud to be a partner in the movement for the fourth year in a row,” said John Miller, Denny’s chief executive officer. “With one in five children struggling with hunger in the U.S., Denny’s remains committed to No Kid Hungry and in the organization’s efforts to increase school breakfast participation nationwide, thereby bettering our kids’ academic, health and economic futures.”
For a $3 donation, patrons will receive $9 worth of coupons, good towards future Denny’s meals. Patrons also may donate directly online (at www.dennys.com/nokidhungry ) and receive a coupon for $5 off their next $20 meal at Denny’s. Also on that web page, patrons may purchase No Kid Hungry T-shirts for $10 with proceeds benefiting the campaign.
So far, Denny’s has raised more than $1.4 million for No Kid Hungry, including $800,000 last year. With a $1 million goal this year, Denny’s stretched the campaign to six weeks instead of one month. According to Denny’s, every $1 raised pays for up to 10 healthy meals for children.
Denny’s push is part of Share Our Strength’s national “Dine Out for No Kid Hungry” month in September. Thousands of restaurants nationwide will participate including dozens in the Sacramento area. Among those restaurants are Old Spaghetti Factory, Joe’s Crab Shack, Il Fornaio, Togo’s and Baja Fresh. For more details on this program and a restaurant locator, click on www.nokidhungry.org.
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