A Bay Area-based business known for its creative spin on Indian food is offering its tastes to two new cities.
Curry Up Now recently announced it has reached franchise deals to build its first restaurants outside of the Bay Area, where it has six locations, along with four food trucks. The eatery will expand to Sacramento and Atlanta.
“Because of our proximity to the Bay Area, we’ve been able to closely watch Curry Up Now’s rapid growth from a single food truck to six brick-and-mortar stores,” David Leuterio, franchisee for the Sacramento market, said in a release. “We believe that the recent momentum and widespread recognition the concept has received makes it an opportune time to introduce the brand to Sacramento.”
Founded in 2009 by married duo Akash and Rana Kapoor, and Amir Hosseini, who serves as senior vice president of operations, Curry Up Now takes traditional Indian flavors and presents them in a friendly, recognizable format, according to the release. The fan favorites at the fast and casual eatery include the Tikka Masala Burrito, Deconstructed Samosa, Sexy Fries and Naughty Naan, as well as traditional items such as Kathi Rolls, Biryani, and Thali Platters; and Indian street food offerings such as Pani Puri, Marwari Kachori Chaat, Bhel Puri and Papdi Chaat.
All the dishes include all-natural, never frozen, gluten-free curries, chutneys and sauces; cage-free eggs; local, organic produce and dairy products; and protein options that are halal, naturally raised and free of antibiotics and hormones.
Over the last six months, Curry Up Now has been recognized by some top industry publications for its innovative approach to Indian cuisine. The business was featured in QSR’s '40 Under 40' feature and named a "2018 Breakout Brand" by Nation’s Restaurant News.
For more information, visit Curry Up Now's website.