The flashy truck looks like it could whip together a mean grilled cheese sandwich, or a tasty Korean taco. But this latest member of Sacramento’s mobile food fleet has no deep fryer or even an ordering window. The Reverse Food Truck, which debuted Thursday morning at the Capitol Mall farmers market, operates under the slogan, “We don’t make food, we take food.”
The Reverse Food Truck plans on being a regular presence at local farmers markets and other events, where the truck will accept food donations to be delivered to local food banks and other organizations that target hunger relief efforts in the area. The truck is modeled after a similar operation in Minneapolis, down to the name and branding, which is overseen by the Finnegans beer company. In Sacramento, the Reverse Food Truck is run by the team of Zoey Goore, a local pediatrician, and husband, Richard Goore, whose background is in real estate.
The two hope to make a dent in food security issues faced by families in Sacramento. But keep in mind that not all foods will be accepted as donations. Here’s what the Goores have in mind for their Reverse Food Truck and how folks can help:
Q: How did you get the idea to start this truck?
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A: Richard: Initially, Zoey had been doing a lot of work with hunger relief and poverty, As she was getting heavily into that work with the American Academy of Pediatrics, I heard a story on (National Public Radio) about this company in Minneapolis that put together a “food truck in reverse,” or a reverse food truck. That caught my interest, and I saw the marketing side of it, which was unique and cool. I shared the idea with Zoey, and she said it was possible (to start a similar truck here).
Q: Why is Sacramento the right kind of city for a truck like this?
A: Zoey: In Sacramento County, with children in particular, one out of four live with a food insecurity. They might not have enough food, or might not make it through the month. It’s about the same for the adult population as well. I knew there was a gap. The other piece is that Sacramento is in one of the richest agricultural centers in the nation. To have that gap in an area that’s abundant in fresh produce is a ridiculous notion to us. We also thought it was a way to benefit farmers. We’re asking patrons at farmers markets to buy extra to donate.
Q: How often do you expect to to take the Reverse Food Truck to farmers markets, and what not?
A: Richard: Simply put, our goal is to be out there as frequently as possible. We’ve made contact with the entities that run the farmers markets in this town and we want to hit as many as possible. In addition to the (Sacramento farmers markets) we’re planning on going to Roseville and Rocklin. We’ll also be working at the Kaiser Permanente farmers markets.
Q: Are there limitations to the kinds of foods that someone can donate?
A: Zoey: From a health standpoint, we’re not interested in collecting foods that have little nutritional value to people.
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Zoey and Richard Goore
The two launched the Reverse Food Truck on Thursday, which plans on being a reglar presence at local farmers markets to collect food donations for hunger relief efforts.