Nosh Pit with Chris Macias

Chris Macias chops it up about local food and drink issues

The Nosh Pit: What if no one posted food pics?

08/24/2014 12:00 AM

08/21/2014 1:38 PM

Jeremy Reed scored among the most exclusive reservations in the restaurant world: a table for two at the French Laundry to celebrate his 30th birthday. But Reed did something almost unthinkable in this social media age.

He didn’t post a single photo of the food.

Pictures from the Michelin three-star restaurant are guaranteed to garner a rush of “likes” among the culinary minded on Instagram and Facebook. Reed did post a photo of his menu autographed by its famed proprietor, Thomas Keller, but Reed quit snapping pics after that. There were no shots of the French Laundry’s famed opening course, “oysters and pearls.” That delectable Devil’s Gulch ranch rabbit with Brentwood corn and black mission fig? You’ll just have to take Reed’s word that it was amazing.

The food was simply so good that Reed would rather ingest it than treat the meal like an iPhone photo session. Reed’s now leaving this sentiment on social media when he has a stellar meal as “food so good I didn’t Instagram it.” Or, in the world of hashtags: #foodsogoodididntinstagramit.

Reed, an advanced sommelier who works at The Kitchen, also used the cheeky hashtag to describe the barbecued tri-tip at Husick’s Country Store in Clarksburg. In the midst of one meal at a Lake Almanor eatery, he posted on Facebook, “Get people to stop using phones in restaurants! New hashtag. #foodsogoodididntinstagramit.”

About This Blog

Chris Macias has served as The Sacramento Bee's food and wine writer since 2008. His writing adventures have ranged from the kitchen at French Laundry to helping pick 10 tons of zinfandel grapes with migrant farmworkers in Lodi. Chris judges regularly at food, wine and cocktail competitions around Northern California. Reach him at or 916-321-1253. Twitter: @chris_macias.


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