What is a QR code?
05/26/2011 10:33 AM
04/25/2012 8:54 PM
QR, or quick response, codes are the next generation of the bar codes familiar to supermarket shoppers.
A QR code is able to store much more information than a traditional bar code because the data is stored in two dimensions (horizontal and vertical) as opposed to the single-dimension (horizontal) code found on soup cans.
These new square codes can store many different kinds of information, including web addresses, product information, maps, text messages, coupons or contact information that can easily be scanned into smartphones or computers. The Bee is now using QR codes in print and online to share more information and the latest updates with readers about news content and advertisements.
To take advantage of data stored in QR codes, you will need to install a scanner app on your smartphone or computer. These programs will then use the built-in camera to read a QR code and allow you to either go to the website or view the stored information.
Apple iPhone users can download NeoReader from the App Store at http://itunes.apple.com/us/app/neoreader/id284973754?mt=8.
For Android phones, QR codes can be accessed via Barcode Scanner at https://play.google.com/store/apps/details?id=com.google.zxing.client.android.
Windows Phone users can use the built-in Bing Visual Search by tapping the "Search" button or can download QR Code Reader to read the codes at http://www.windowsphone.com/en-US/apps/e21dee2d-9c1c-4f25-916f-c93d25da8768.
Join the Discussion
The Sacramento Bee is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.