A new initiative by West Sacramento-based Raley’s enables customers to shop and provide their youngsters with a free, nutritious snack.
The grocer this week announced that it is providing free fruit to shoppers’ children under the age of 12. Baskets of fruit have been placed at the entrances of all Raley’s, Bel Air and Nob Hill stores.
Children are welcome to choose a snack from the baskets when parents enter the stores to shop.
“Raley’s wants to connect kids with fresh and healthy food while enhancing our customers’ overall shopping experience,” said Kevin Konkel, the company’s senior vice president of store operations.
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Raley’s is pushing multiple health and wellness initiatives under a program called “Let’s Begin.”
The company said the recently launched program is designed to help customers make healthy food and lifestyle choices, stressing education, personal goal-setting and sharing.
The raleys.com website is updated weekly and includes information on food products, food choices and how to eat healthier on a budget.
Family-owned Raley’s, founded in 1935, operates 121 stores in Northern California and Nevada.