Sacramento-area motel and hotel operators continued to see a strong year in the busy month of July, according to a new report from CBRE Hotels in San Francisco.
The average daily room rate for area hotels in July was $119.21, up nearly 9 percent from $109.83 in July last year. Average revenue per available room was $97.57, up 13.5 percent from $85.98 a year ago.
The area’s occupancy rate was a robust 81.9 percent in July, compared with 78.3 percent in July 2015.
Hotel industry analysts say 70 percent occupancy is considered the point at which hotels can comfortably raise rates.
Through seven months of 2016, the average occupancy rate was 75.9 percent, down just slightly from 76.2 percent in the January-to-July period of 2015.
CBRE said the average daily room rate of area lodgings was $118.65 in the seven-month period 2016, up 7.2 percent from $110.65 in 2015. Revenue per available room averaged $90.11, up about 7 percent from $84.32 in 2015.