Sacramento-area motel and hotel operators continued to see a strong year in the busy month of July, according to a new report from CBRE Hotels in San Francisco.
The average daily room rate for area hotels in July was $119.21, up nearly 9 percent from $109.83 in July last year. Average revenue per available room was $97.57, up 13.5 percent from $85.98 a year ago.
The area’s occupancy rate was a robust 81.9 percent in July, compared with 78.3 percent in July 2015.
Hotel industry analysts say 70 percent occupancy is considered the point at which hotels can comfortably raise rates.
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Through seven months of 2016, the average occupancy rate was 75.9 percent, down just slightly from 76.2 percent in the January-to-July period of 2015.
CBRE said the average daily room rate of area lodgings was $118.65 in the seven-month period 2016, up 7.2 percent from $110.65 in 2015. Revenue per available room averaged $90.11, up about 7 percent from $84.32 in 2015.