Sacramento-area hotels started 2015 with year-over-year improvements in three sectors: occupancy, average daily room rates and revenue per room, according to San Francisco-based hotel industry tracker PKF Consulting USA.
PKF said the average occupancy rate among area hotels in January was 66.4 percent, up from 62.5 percent in January 2014.
The average daily room rate in January was $108.82, a 4.4 percent gain over January 2014. Average revenue per available room in January was $72.30, up 10.9 percent from $65.18 in the year-ago period.
Historically, the region’s January occupancy rates are lower than those in the busier summer and early fall months.
Overall, PKF said the 2014 occupancy rate of Sacramento-area hotels was 72.6 percent, up from 69.9 percent in 2013. Hotel industry analysts say 70 percent occupancy is considered the point at which hotels can comfortably raise rates.
Call The Bee’s Mark Glover, (916) 321-1184.