Business & Real Estate

February 14, 2014

Mom-and-pop cupcake shops hang on despite a changing market

Consumers are sniffing out dessert trends this Valentine’s Day, and the once-rampant cupcake craze isn’t making the list. The closure of two cupcake shops in the past month hints that Sacramento’s love affair with this frosted delicacy is cooling as more novel confections sweep in.

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