Food For Families, the anti-hunger program started by West Sacramento-based Raley’s in 1986, is launching a pilot program designed to increase the availability of fresh fruits and vegetables at Sacramento-area food banks.
Officials said Food For Families’ partner food banks in Sacramento and Placer counties will get access to a variety of fresh fruits and vegetables, in addition to dry goods, to distribute to those in need in their respective communities. Officials ultimately hope to expand the program beyond the two counties.
On Monday, Raley’s also started a summer donation campaign to bolster donations of fresh produce to local food banks. To participate in the donation effort, which runs through July 31, people can donate at checkout stands at Raley’s, Bel Air or Nob Hill Foods stores; donate online at www.foodforfamilies.org; via Facebook at www.facebook.com/raleysfoodforfamilies.com; or by texting the keyword ENDHUNGER to 85944. Raley’s said 100 percent of donations will help feed families in need in the community in which the donation was received.
Raley’s said it will match donations, up to combined total of $25,000.
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“We know that families facing hunger are far less likely to eat a nutritionally complete diet and their access to fresh fruits and vegetables is often limited. By making fresh produce available to our partner food banks, we can help reverse this trend,” said Jennie Teel-Wolter, Raley’s community relations manager.