SACTO, the Sacramento Area Commerce and Trade Organization, said Thursday it is launching a program to ward off business closures and help area companies expand.
The effort, called the Business Outreach Program, is a partnership with the Sacramento Employment and Training Agency.
Although SACTO’s main function is to recruit new companies to the region, the new program is an attempt to help strengthen existing employers. The organization’s staff will meet with individual companies to discuss “layoff aversion strategies, expansion planning and workforce needs,” SACTO said in a press release.
The announcement comes as SACTO prepares to merge with the Greater Sacramento Area Economic Council, a new organization founded by regional CEOs.
Call The Bee’s Dale Kasler, (916) 321-1066. Follow him on Twitter @dakasler.