Time is running out for a foodie to win a unique prize from the California Lottery.
The “Ultimate Foodie Experience” promotion ends in one week on Jan. 30. The contest prize is an 18-course tasting menu and wine pairings at the internationally acclaimed The French Laundry restaurant in Yountville, worth $2,500, followed by a two-night stay with spa treatment for two at the Napa Valley Lodge in Yountville.
The promotion, which requires the purchase of an Emerald 10’s Scratchers ticket, launched on Jan. 5, and has since attracted over 300 entries, according to California Lottery spokesman Alex Traverso. Only about 230 of them followed the competition rules.
To enter, a lottery player has to submit a picture of themselves holding their Emerald 10’s Scratchers ticket and write a caption of less than 500 characters about who they would share the dinner with and why.
Traverso said the lottery hasn’t seen a big change in sales of Emerald 10’s since the beginning of the promotion.
“Three hundred entries is not going to move the sales needle one way or another,” he said. But the promotion has generated a lot of buzz about the lottery because the prize is so unusual among lottery promotions.
The promotion is not sponsored by The French Laundry. The lottery simply purchased the dinner, called the Black Card Experience, from the restaurant. The French Laundry is owned by renowned chef Thomas Keller, the only American chef to be awarded multiple three-star ratings from the Michelin Guide, one of which is for the Yountville restaurant.
The French Laundry is currently closed for construction, but it made headlines Friday with the recovery of most of a cache of wine stolen from the restaurant’s wine cellar on Christmas. The stolen wine, valued at more than $300,000, was discovered in Greensboro, North Carolina.
Call The Bee’s Ellen Garrison at (916) 321-1006