West Sacramento-based Raley’s has launched a campaign to help customers make healthy food and lifestyle choices.
The “Let’s Begin” effort stresses education, personal goal-setting and sharing.
“We want to change the way the world eats, one plate at a time,” Michael Teel, Raley’s president and CEO, said in a statement released Monday. “Raley’s has been in our family for over 80 years, and I want to empower change in the methods in which food and resources are delivered to our customers.”
The supermarket chain is providing a wide range of information on raleys.com. The website will updated weekly and include information on food products, food choices and how to eat healthier on a budget. The program will be marketed in various multimedia outlets, including a TV commercial that will debut during the summer Olympic Games, which begin Friday in Rio de Janeiro.
Raley’s customers and employees also are encouraged to share information using the hashtag #LetsBegin.
Family-owned Raley’s, founded in 1935, operates 121 stores in Northern California and Nevada under four banners: Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source.