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Ciara Zanze, the new owner of Sacramento's Rumpelstiltskin yarn shop, has added merchandise and used social media to grow sales at her R Street store. A longtime employee, she bought the store after its owner retired in June 2016. Cathie Anderson The Sacramento Bee
Ciara Zanze, the new owner of Sacramento's Rumpelstiltskin yarn shop, has added merchandise and used social media to grow sales at her R Street store. A longtime employee, she bought the store after its owner retired in June 2016. Cathie Anderson The Sacramento Bee
Cathie Anderson

Cathie Anderson

Insights into the people who shape Sacramento’s business landscape

New owner of Sacramento’s Rumpelstiltskin sees sales grow with knit-alongs, social media engagement

January 20, 2017 04:00 AM

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More Videos

Kaiser Permanente makes multimillion-dollar expansion in Roseville 2:31

Kaiser Permanente makes multimillion-dollar expansion in Roseville

New Roseville Galleria store caters to pet lovers 2:15

New Roseville Galleria store caters to pet lovers

Go inside the Beacon public art project in Sacramento 1:48

Go inside the Beacon public art project in Sacramento

Davis startup transforms trash into renewable energy 3:25

Davis startup transforms trash into renewable energy

Watch the Powerhouse Science Center make its 'Fast Pitch' for support 3:00

Watch the Powerhouse Science Center make its 'Fast Pitch' for support

MMA fighter lives life as a quadriplegic, with all its triumphs and struggles 4:56

MMA fighter lives life as a quadriplegic, with all its triumphs and struggles

Injury leads to a new business venture for former MMA fighter Devin Johnson 5:08

Injury leads to a new business venture for former MMA fighter Devin Johnson

Rising MMA star Devin Johnson sidelined by devastating spinal cord injury 3:32

Rising MMA star Devin Johnson sidelined by devastating spinal cord injury

New owner of Sacramento's Rumpelstiltskin introduces new products, knit-along 2:11

New owner of Sacramento's Rumpelstiltskin introduces new products, knit-along

Tour Folsom Button Up Boutique with owner Robin Bernardoni 3:04

Tour Folsom Button Up Boutique with owner Robin Bernardoni

About This Blog


Cathie Anderson connects you to local businesses, entrepreneurs and nonprofits by gathering insights and strategies from business leaders of large companies as well as small startups. She's been preparing for this assignment for years, with positions that include assistant business editor at The Detroit News and The Dallas Morning News, and business editor and features editor at The Sacramento Bee. Contact her at canderson@sacbee.com or 916-321-1193. Twitter: @CathieA_SacBee.