Cathie Anderson

Insights into the people who shape Sacramento’s business landscape

Cathie Anderson: You have a few days left to brand Sacramento

06/27/2014 5:20 PM

06/27/2014 5:21 PM

Want to help shape the Sacramento region’s civic identity? If so, log into by Monday to cast one final vote in the Brandathon contest.

For several months now, the Brandathon campaign has been seeking the slogan and icons that best represent the region. Residents can choose from four concepts: In Season, Sacramento in season, Here. We. Grow., and Here We (fill in the blank). Once there’s a winner, the next phase begins, said public relations consultant Christi Black-Davis, a co-founder of the effort.

“We’re going to get private funding for marketing from some of the companies that helped support the Brandathon effort,” she said, “so we will have the electronic assets available for all the cities, all the counties, all the nonprofits, all the economic development people, all the travel and tourism people.”

About This Blog

Cathie Anderson connects you to local businesses, entrepreneurs and nonprofits by gathering insights and strategies from business leaders of large companies as well as small startups. She's been preparing for this assignment for years, with positions that include assistant business editor at The Detroit News and The Dallas Morning News, and business editor and features editor at The Sacramento Bee. Contact her at or 916-321-1193. Twitter: @CathieA_SacBee.


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