Cathie Anderson

Insights into the people who shape Sacramento’s business landscape

Cathie Anderson: Sacramento woman sharing her passion for diet that improved her health

07/30/2014 8:05 PM

07/30/2014 8:06 PM

Sacramento’s Genevieve Ross had suffered with chronic illnesses such as eczema and sinus congestion for years, but they slowly vanished as she adopted the so-called Paleo diet. Enthused by her success, Ross created a business to share the foods with others.

Proponents of the Paleolithic diet, often referred to as the caveman diet, believe that humans have not evolved to properly digest highly processed foods, soy, grains or dairy products. These modern-day hunter-gatherers prefer meats, poultry, fruits, vegetables and very few starches.

The 42-year-old Ross told me she had never really considered nutrition or exercise until a few years ago, when she nursed her mother, who was dying from pancreatic cancer. Then Ross vowed to improve both habits. She hired a personal trainer and started a cross-fit training regimen that included weight-lifting, calisthenics and interval training. Her trainer made it clear, however, that diet is 75 percent of achieving a healthier body. The Paleo diet had gained a following in the cross-fit community, Ross said, so she tried it. As her energy and her chronic illnesses abated, she became a passionate advocate of it.

“People want to make the right choices and eat the right way, and for a lot of people in this community, that’s Paleo,” she said. “But people don’t have time. They have kids and jobs and households, and cooking takes a lot of time and a lot of research.”

Using her savings, Ross founded a personal meal service called, teaming up with personal chef Kady Guyton to prepare locally sourced meals such as cashew curry chicken with sweet potato rice and roasted pork with peach barbecue sauce. All orders are placed on the website.

So far, Ross has put freezers holding the meals at five gyms: CrossFit Analog, 808 R St. in Sacramento; CrossFit Davis, 2121 Second St.; CrossFit Benchmark, 113 Ivy St.; CrossFit Elk Grove, 10064 Bruceville Road; and Davis Strength and Conditioning, 2939 Spafford St. Deliveries began two weeks ago, she said, and the owners have agreed to let members and nonmembers alike pick up meals. She’s already received orders from customers who don’t consider themselves to be Paleo eaters.

“You don’t have to be Paleo to eat these meals,” Ross said. “It’s just whole foods. There’s no added sugars, no processed foods, and there are no grains, no dairy and no soy.”

About This Blog

Cathie Anderson connects you to local businesses, entrepreneurs and nonprofits by gathering insights and strategies from business leaders of large companies as well as small startups. She's been preparing for this assignment for years, with positions that include assistant business editor at The Detroit News and The Dallas Morning News, and business editor and features editor at The Sacramento Bee. Contact her at or 916-321-1193. Twitter: @CathieA_SacBee.


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