Cathie Anderson

Insights into the people who shape Sacramento’s business landscape

Anderson: Assistance League buys building, will relocate thrift store in 2015

08/13/2014 3:03 PM

08/13/2014 3:05 PM

After 48 years of operation, Assistance League of Sacramento acquired a building Tuesday at 2751 Fulton Ave. that it now will call home.

The 9,000-square-foot building cost $850,000, said Charlotte Stott, a past president of the nonprofit, and Assistance League plans to spend another $300,000-$400,000 in renovations. The Assistance League will remain in the space it leases at 2528 Yorktown Ave., near Country Club Plaza, until it has completed the remodeling in 2015.

Stott said the organization plans to use about 4,000 square feet in its new building for retail sales. That would be roughly double its current space. Store sales provide 50 to 65 percent of the all-volunteer organization’s budget in any given year, Stott said, and any additional sales will allow the group to increase its philanthropy. Assistance League funds eight charitable programs, including providing school clothes to needy children, screening children for vision problems and donating teddy bears to hospitals and police officers who aid traumatized children.

“We will be adding furniture, sporting goods, electronics and broadening our menswear,” Stott said. “Furniture is key in the resale-type environment. You have to sell a lot of small articles to equal, say, one couch, one table, that kind of thing.”

The nonprofit’s new building had been home to Waffle King’s and Machu Picchu, an American breakfast diner that transforms into a Peruvian restaurant as the day progresses. The quirky restaurant, which received a favorable review in The Bee in June, is moving to 5825 Winding Way. Stott recalled that the site also once was home to the Coral Reef restaurant, the Tiki-style landmark that closed in 1994.

The new location will put Assistance League closer to the American Cancer Society Discovery Shop and other resale and consignment businesses, and Stott said that is no accident. She said resale customers often visit more than one shop in such clusters.

Editor’s note: The Coral Reef was actually at 2795 Fulton Ave., now the address of Carl’s Jr.


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