The center corridor at the new Bass Pro Shops store in Rocklin is lined with nature scenes, painted murals and wild animals including bison, right. Bass Pro Shops strives to produce a fun outdoor experience indoors, and a typical store features more than 3,500 nature artifacts.
The center corridor at the new Bass Pro Shops store in Rocklin is lined with nature scenes, painted murals and wild animals including bison, right. Bass Pro Shops strives to produce a fun outdoor experience indoors, and a typical store features more than 3,500 nature artifacts. Randy Pench rpench@sacbee.com
The center corridor at the new Bass Pro Shops store in Rocklin is lined with nature scenes, painted murals and wild animals including bison, right. Bass Pro Shops strives to produce a fun outdoor experience indoors, and a typical store features more than 3,500 nature artifacts. Randy Pench rpench@sacbee.com
Cathie Anderson

Cathie Anderson

Insights into the people who shape Sacramento’s business landscape

Bass Pro Shops uses murals, aquarium, other attractions to reel in shoppers

September 12, 2015 05:00 PM

UPDATED September 13, 2015 12:00 AM

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About This Blog


Cathie Anderson connects you to local businesses, entrepreneurs and nonprofits by gathering insights and strategies from business leaders of large companies as well as small startups. She's been preparing for this assignment for years, with positions that include assistant business editor at The Detroit News and The Dallas Morning News, and business editor and features editor at The Sacramento Bee. Contact her at canderson@sacbee.com or 916-321-1193. Twitter: @CathieA_SacBee.