The Santa Parade will proceed through the downtown Sacramento grid as usual this month thanks to last-minute funding by a health insurance provider.
The 32-year parade, a holiday institution that has drawn an estimated 20,000 spectators, had been at risk of cancellation due to a shortfall of sponsorship funds. An online Kickstarter campaign failed to make up the shortfall, raising $3,297 toward a goal of $14,000.
Then, Western Health Advantage stepped forward to save the parade for 2014, according to parade organizer Laurie Hensley.
The parade will be held on Dec. 13 beginning at 10 a.m. when floats and bands start moving from 14th and N streets. The parade travels west on N Street to 10th, north on 10th to L Street and east on L. The parade ends at 12th and L.
Call The Bee’s Bill Lindelof, (916) 321-1079.