The Sacramento Kings began offering season tickets Thursday to the general public for their new arena, Golden 1 Center, saying they expect them to be snapped up quickly.
The launch marks the first time tickets have been made available to general public. Until now, only those holding season tickets for the current NBA season have been allowed to lock in their seats for the 2016-17 season.
“For the last few months we have given our existing season ticket holders a pre-sale of sorts,” said Kings President Chris Granger. “That process has wrapped up.”
Granger said the tickets went on sale late Thursday afternoon.
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The Kings haven’t figured out exactly how many more season tickets they’ll sell. The team plans to cap season ticket sales at a number short of the new arena’s estimated 17,500-seat capacity, leaving tickets available for small group packages and individual game buyers.
Given demand so far, “I am confident that it won’t be more than a few months before we cap the season ticket sales,” Granger said.
Granger said the Kings have already sold out Golden 1’s luxury suites, lofts and club seats for next year, along with most of the courtside seating. In addition, thousands of non-premium season tickets have been sold.
All told, “we’re approaching 10,000 season tickets,” he said.
Arena experts say 10,000 season tickets is a solid number for NBA teams. Anything more than that is considered very successful.
The $507 million arena is set to open in October.