As part of a campaign to improve pedestrian safety in Sacramento County, the California Highway Patrol will conduct a pedestrian safety enforcement operation at Madison Avenue and Auburn Boulevard, in the Foothill Farms area, on Wednesday.

From 9 a.m. to 3 p.m., CHP officers will focus on motorists and pedestrians who fail to yield the right of way, or who take unsafe or illegal actions, according to a CHP news release.

Between 2005 and 2014, Sacramento County experienced 2,532 traffic collisions involving pedestrians, the CHP reported.

To increase public awareness of safe practices while driving, walking or bicycling, CHP officers will conduct enforcement operations at heavily traveled crosswalks where a large number of pedestrian fatalities and injuries have occurred, the news release said. Officers in plain clothes will be crossing the street while uniformed officers monitor the crosswalk for motorists and pedestrians who fail to yield the right of way. Drivers and pedestrians stopped during the safety operation may be issued warnings or citations.

Funding for the program is provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.