Fresh air is not the norm anymore in China. Earlier this month, Beijing issued its first-ever red alert for smog - the most serious warning on a four-tier system adopted a little over two years ago. Now, fresh bottled air from the Canadian Rockies is selling out in China because people are seeking for ways to breathe in non-smoggy air.
Vitality Air, which bottles and resells air from the resort town of Banff in Alberta and Lake Louise in Banff National Park, has sold out its first shipments to China, which it began selling there less than two months ago.
The cans of compressed fresh air come with a face mask attached for the user to breath through. Although depending on the size of the bottle, its products range from $10 to $60.