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See what firefighters are up against in battling the Thomas Fire 0:29

See what firefighters are up against in battling the Thomas Fire

Watch the Thomas Fire burn above Montecito 0:32

Watch the Thomas Fire burn above Montecito

A look at intensity of Thomas Fire and enormous smoke plume 1:33

A look at intensity of Thomas Fire and enormous smoke plume

Firefighters battling largest wildfire in Southern California now must deal with 'purple wind' 1:31

Firefighters battling largest wildfire in Southern California now must deal with "purple wind"

Fire rages along the 405 in L.A. as gridlock ensues 0:35

Fire rages along the 405 in L.A. as gridlock ensues

Firefighters light backfires to try to contain California fires 1:08

Firefighters light backfires to try to contain California fires

California firefighters battle to contain Thomas Fire 1:11

California firefighters battle to contain Thomas Fire

Drama of Northern California fires caught on camera 1:11

Drama of Northern California fires caught on camera

Jerry Brown: 'We haven't seen anything like this in Northern California' 1:22

Jerry Brown: 'We haven't seen anything like this in Northern California'

Dramatic images of the fire burning near Ventura 1:15

Dramatic images of the fire burning near Ventura

  • Video: Sacramento Fire Department responds to structure fire

    This video was posted to Twitter by SacFire PIO on Aug. 13. INITIAL ARRIVAL VIDEO: Commercial structure fire, North Sac. Fire is now out, mopping up, no injuries, cause unknown

This video was posted to Twitter by SacFire PIO on Aug. 13. INITIAL ARRIVAL VIDEO: Commercial structure fire, North Sac. Fire is now out, mopping up, no injuries, cause unknown
This video was posted to Twitter by SacFire PIO on Aug. 13. INITIAL ARRIVAL VIDEO: Commercial structure fire, North Sac. Fire is now out, mopping up, no injuries, cause unknown

Social media empowers Sacramento Fire Department to shape its own story

August 15, 2015 02:32 PM

UPDATED August 17, 2015 06:48 AM

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More Videos

See what firefighters are up against in battling the Thomas Fire 0:29

See what firefighters are up against in battling the Thomas Fire

Watch the Thomas Fire burn above Montecito 0:32

Watch the Thomas Fire burn above Montecito

A look at intensity of Thomas Fire and enormous smoke plume 1:33

A look at intensity of Thomas Fire and enormous smoke plume

Firefighters battling largest wildfire in Southern California now must deal with 'purple wind' 1:31

Firefighters battling largest wildfire in Southern California now must deal with "purple wind"

Fire rages along the 405 in L.A. as gridlock ensues 0:35

Fire rages along the 405 in L.A. as gridlock ensues

Firefighters light backfires to try to contain California fires 1:08

Firefighters light backfires to try to contain California fires

California firefighters battle to contain Thomas Fire 1:11

California firefighters battle to contain Thomas Fire

Drama of Northern California fires caught on camera 1:11

Drama of Northern California fires caught on camera

Jerry Brown: 'We haven't seen anything like this in Northern California' 1:22

Jerry Brown: 'We haven't seen anything like this in Northern California'

Dramatic images of the fire burning near Ventura 1:15

Dramatic images of the fire burning near Ventura

  • Watch the Thomas Fire burn above Montecito

    The Santa Barbara County Fire Department's Mike Eliason shared this video Tuesday night of the Thomas Fire above Bella Vista Drive near Romero Canyon in Montecito.