Letters to the Editor

June 20, 2014

Delta: Another boondoggle

Re "Delta branding hijacked by politics" (Editorial, June 19): The California Delta Chambers and Visitor's Bureau along with other Delta region business leaders was approached some time ago by the Delta Conservancy to help with this process to "Achieve brand identification for the Delta as a destination, similar to the internationally understood Napa Valley brand."

Never in a million years did we think that part of the process would be to change the name from "The California Delta" which has been marketed successfully around the world since the middle of the last century to something else.

So far this two to five-year process has cost a reported $97,000 that could have gone to help Delta area businesses in a very tough year. I have seen a lot of ineptness with government agencies dealing with the Delta, and even though this is not a great amount it illustrates the complete disconnect between the Natural Resource Agency and reality.

-- Bill Wells, Sacramento

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